Book Launch Metrics That Matter for Self-Published Authors
Book Launch Metrics That Matter Estimated reading time: 9 minutes Key takeaways Focus on how readers move through the customer journey—awareness, interest, action, loyalty—rather than one-off sales. Track social proof (reviews), audience growth (newsletter signups), and channel performance (email opens, media placements) alongside sales. Automate multi-platform publishing and batch uploads to save time and reduce…